Luyện thi IELTS - Vocabulary set 2: Advertising (Phần 2)

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1. VOCABULARY SET 2: ADVERTISING (P.2) Vocabulary: 1. censor (v/n) - censorship (n): kiểm duyệt/người kiểm duyệt, công tác kiểm duyệt 2. dual (adj/n): đôi, kép 3. exaggerate (v): phóng đại 4. extract (n): đoạn trích 5. fall victim to (collocation): trở thành nạn nhân của việc gì đó 6. fierce (adj): dữ dội, khốc liệt 7. gain an edge over (collocation): làm tốt hơn một chút, có lợi thế hơn ai đó một chút 8. identical (adj): giống hệt nhau 9. impulsive (adj): bốc đồng, hấp tấp 10. in an attempt to (collocation): với mục đích làm việc gì 11. manipulate (v): điều khiển, lôi kéo 12. overstate (v): nói quá 13. predecessor (n): người đi trước / tiền nhiệm, sản phẩm đời trước 14. processor (n): bộ vi xử lý 15. proliferate (v): tăng nhanh, sinh sôi nảy nở 16. rational (adj): hợp lý, có lý lẽ 17. rival (n): đối thủ 18. vet (v): tìm hiểu, xem xét, hiệu đính Exercises: Task 1: Write sentences from given cues. Make changes to the cues when needed. 1. airline / admit / involve / dirty tricks / campaign / win / customer / their rival. 2. scientist / theory / base / rational evidence / been / prove / laboratory / experiment. 3. opposition / leader / accuse / government minister / manipulate / statistic / suit themselves 4. impact / new legislation / been / great / overstate. 5. fierce / wind / blow / threaten / capsize / our boat. Task 2: Translate from Vietnamese to English 1. Mong rằng vị tổng thống mới sẽ nối bước người tiền nhiệm và tiếp tục giúp đất nước được thịnh vượng về mặt tài chính.
2. 2. Bởi trẻ con thường trở nên bốc đồng, hấp tấp, người giám hộ của chúng đưa ra các quyết định (thay chúng) cho đến khi chúng đủ tuổi chịu trách nhiệm trước pháp luật. 3. Một số đài truyền hình được yêu cầu kiểm duyệt các từ nói tục bằng hiệu ứng hình ảnh và âm thanh. 4. Mặc dù là đồ giả, bản sao chép giống y hệt đã được bán với giá gần như bằng bức tranh gốc. 5. Sau trận mưa gió mùa, mọi loại côn trùng bắt đầu sinh sôi nảy nở, và bạn có thể thấy mọi người liên tục xua, đập tay trong vào không khí. Task 3: Fill in the blanks with suitable words/phrases censor (v/n) - censorship (n) in an attempt to (collocation) dual (adj/n) anipulate (v) exaggerate (v) overstate (v) extract (n) predecessor (n) fall victim to (collocation) processor (n) fierce (adj) proliferate (v) gain an edge over (collocation) rational (adj) indentical (adj) rival (n) impulsive (adj) vet (v) Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think are consumers influenced by advertisements? What measures can be taken to protect them? Recently, commercial advertisements have 1 in a variety of television channels, newspapers, magazines and websites, as a result of 2 competition in the market. I would contend that these advertisements may have a negative impact on their audience as people start to purchase unnecessary products. To prevent this from happening, I believe the authorities should take some definite actions, such as exercising stricter 3 on all forms of advertising. I agree that customers often 4 companies' advertising campaigns. This is primarily because large companies often 5 the usefulness of a few small features of their products when advertising. This advertising technique can be seen in the case of the latest Apple Phone 7 Plus smartphone, which is nearly 6 to its 7 , except for the new 8 system and a slightly faster 9 . 10 gain a competitive advantage
3. over their 11 Samsung's Galaxy S7, Apple's marketers used emotional appeal to encourage 12 rather than 13 spending. Censorship, from my perspective, is the key to addressing the problem. This can be done by establishing an authority specialising in 14 all new advertisements. The censorship process should be stringent enough so that all the 15 that contain any form of exaggeration are taken out before these advertisements are published. This exclusion of exaggerated content ensures that no companies can use advertising to 16 their customers, and consumers may stop buying the goods they do not truly need. In brief, many businesses use advertising to 17 their competitors rather than to fulfil customers' needs, which results in people buying unnecessary goods. The best remedy for this issue, in my opinion, is censoring all new advertisements before airing them, in order to safeguard consumers against 18 information. 291 words, written by Tu Pham
4. Key: Task 1: 1. The airline admitted being involved in a dirty tricks campaign to win customers from their rival. 2. The scientist's theory was based on rational evidence that had been proven in laboratory experiments. 3. The opposition leader accused government ministers of manipulating the statistics to suit themselves. 4. The impact of the new legislation has been greatly overstated. 5. Fierce winds were blowing, threatening to capsize our boat. Task 2: Answers may vary 1. Hopefully the new president will follow in the footsteps of his predecessor and continue to help the country flourish financially. 2. Because children tend to be impulsive, their guardians make decisions for them until they come of legal age. 3. Some television networks are required to censor swear words with symbols and bleeps. 4. Although it was a fake, the identical copy of the painting was sold for almost as much as the original. 5. After the monsoon rains, insects of all kinds begin to proliferate and you see people constantly swatting and slapping at the air. Task 3: Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think are consumers influenced by advertisements? What measures can be taken to protect them? Recently, commercial advertisements have (1) proliferated in a variety of television channels, newspapers, magazines and websites, as a result of (2) fierce competition in the market. I would contend that these advertisements may have a negative impact on their audience as people start to purchase unnecessary products. To prevent this from happening, I believe the authorities should take some definite actions, such as exercising stricter (3) censorship on all forms of advertising. I agree that customers often (4) fall victim to companies' advertising campaigns. This is primarily because large companies often (5) exaggerate the usefulness of a few small features of their products when advertising. This advertising technique can be seen in the case of the latest Apple Phone 7 Plus smartphone, which is nearly (6) identical to its (7) predecessor, except for the new (8) dual-camera system and a slightly faster (9) processor. (10) In an attempt to gain a competitive advantage over their (11) rival Samsung's Galaxy S7, Apple's marketers used emotional appeal to encourage (12) impulsive rather than (13) rational spending. Censorship, from my perspective, is the key to addressing the problem. This can be done by establishing an authority specialising in (14) vetting all new advertisements. The censorship process should be stringent enough so that all the (15) extracts that contain any form of exaggeration are taken out before these advertisements are published. This exclusion of exaggerated content ensures that no companies can use advertising to (16) manipulate their customers, and consumers may stop buying the goods they do not truly need. In brief, many businesses use advertising to (17) gain an edge over their competitors rather than to fulfil customers' needs, which results in people buying unnecessary goods. The best remedy for this issue, in my opinion, is censoring all new advertisements before airing them, in order to safeguard consumers against (18) overstated information. 291 words, written by Tu Pham